| Type | Private |
|---|---|
| Industry | Digital Marketing |
| Founded | 2001 |
| Headquarters | Global |
| Key people |
Chris Dalton (CEO) |
| Revenue | $100+ million (2010)[1] |
| Employees | 500 |
| Website | http://www.acquitygroup.com/ |
Acquity Group, LLC is a brand ecommerce and digital marketing company with U.S. headquarters in Chicago, Illinois, and offices across the United States and China.
Acquity Group has domestic offices in New York City, Dallas, Seattle, San Francisco, Irvine, California; Scottsdale, Arizona; Overland Park, Kansas; and Boise, Idaho. Its international offices are located in Shanghai and Beijing. Acquity Group's work with more than 600 global brands covers Web, mobile, and social media.
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Acquity Group was founded in 2001 by Chris Dalton, Paul Weinewuth, and Matt Schmeltz.[2] Dalton, who was named the Ernst & Young Entrepreneur of the Year® in 2009, serves as president and chief executive officer.[3]
In 2008, Chicago businessman and Acquity Group chairman George Lu, who founded uBid a decade earlier, bought a 70 percent stake in the company.[1] According to The Chicago Tribune, Lu plans to take Acquity Group public in 2011, and he projects revenues of between $300 million and $500 million by 2016.[1]
Acquity Group's Mobile Commerce Audit, an analysis of the Internet Retailer 500 that identifies commerce companies with an active mobile presence, is published annually. The results of the 2009 Mobile Commerce Audit showed that only 4% of the United States' top 500 online retailers had websites compatible with mobile browsers.[4][5] The 2010 Mobile Audit revealed that 12% of the top web merchants had m-commerce sites; in 2011, that number increased to 37%.[6]
In 2011 Acquity Group issued its first European Mobile Audit, which revealed that nearly a quarter of Europe's top online retailers had some sort of mobile app and just under 20 percent had a website optimized for mobile devices.[7]